The Boutique Platform Built on The PuLi's Philosophy

The success of The PuLi led to the formation of Urban Resort Concepts (URC) - a management company established to extend The PuLi's promise beyond Shanghai.

URC is an owner-aligned platform, structured for long-term partnership and precision over speed and scale.

Every URC project is conceived as a place-specificluxury experience, defined by authenticity, individualitydesian credibility,and operational excellence rootedin the essence of The PuLi Shanghai.

Luxury. Handcrafted.

A URC hotel is conceived starting with a blank sheet of paper and every aspect of its design and guest experience is entirely bespoke to context, customer and destination.

We consider the development and management of a luxury hotel a craft; one that requires experience, skill, dedication, craftsmanship and an uncompromising attention to detail.

We are small and guest-centric; and like it that way.

Asian Hospitality

Our customers are our guests and we are working hard on making their experience at our hotels a quintessentially intuitive, generous and domestic one. We don't deal in room numbers but in personalities. Our DNA is rooted deep in Asia’s famed hospitality and our corporate culture is one that is anchored in genuine warmth and respect.

Results for Owners and Partners

Our experience, expertise and leadership deliver the results we promise.

We operate on the highest standards of integrity and ethics, in full transparency and in complete commitment to our partnerships with owners, developers, customers and employees alike.